SBM/BM - CHC&County
Core
Market access and brand execution specialist who gathers customer insights, implements academic platforms, and supports sales teams to achieve business objectives in the pharmaceutical industry.
Role type
Senior Brand & Market Access Specialist (Pharmaceuticals)
Builds
High-quality academic platforms, promotional campaigns, and market intelligence projects.
Domain
Pharmaceuticals / Healthcare
Deliverable
product features
Required skills
Market data analysis, field visit execution, academic platform management, KPI monitoring, product knowledge management, sales coordination, gap analysis, competitor analysis.
Preferred skills
Epidemiology knowledge, treatment map understanding, KOL interaction, clinical report analysis, industry trend tracking.
Technologies
None stated
Responsibilities
Listen to customer and sales force feedback via field visits; Gather market data on environment, epidemiology, and patient needs; Implement brand execution plans including advisory boards and conferences; Monitor plan implementation against KPIs; Coordinate product training and evaluate promotional material effectiveness; Conduct regional gap analysis and action plans; Maintain and upgrade product knowledge through clinical reports and journals.
Seniority
Senior, hands-on IC