AD/SMM-NPP
Core
Co-lead Target Product Profile creation and iteration for oncology products, defining clinical attributes, commercial positioning, and evidence strategies to enable guideline inclusion and payer adoption.
Role type
Senior Strategy & Market Access Lead (Oncology)
Builds
Pre-NDA value stories, pricing scenarios, epidemiological sizing models, and global brand architecture toolkits.
Domain
Life Sciences / Oncology / Market Access
Deliverable
product features
Required skills
Target Product Profile (TPP) definition, Health Economics and Outcomes Research (HEOR), epidemiological sizing, payer evidence strategy, scenario planning, KOL engagement, matrix leadership
Preferred skills
MBA or advanced degree in life sciences/health economics, BD/alliance experience, experience in oncology new product planning
Technologies
None stated
Responsibilities
Co-lead TPP creation and iteration; synthesize primary and secondary research with oncologists and payers; shape evidence plans for guideline inclusion; develop pre-launch value communication and pricing scenarios; lead epidemiological sizing and uptake forecasting; define early brand architecture and omnichannel readiness
Seniority
Senior, hands-on IC with strategic leadership
