Associate Director, Regional Marketing Hematology
Core
Lead regional oncology marketing by engaging scientific experts, developing brand strategy, and delivering initiatives aligned with the Brand Strategic Plan.
Role type
Senior regional marketing director (oncology)
Builds
Regional marketing plans, local campaigns, and peer engagement initiatives for healthcare professionals
Domain
Pharmaceutical / Oncology
Deliverable
product features
Required skills
Oncology business acumen, regional marketing planning, expert engagement, cross-functional leadership, MLR review, budget management
Preferred skills
MBA, 10+ years pharma experience, agency marketing experience
Technologies
None stated
Responsibilities
Develop and implement regional marketing plans; Build relationships with 35–50 national and regional external scientific experts; Generate actionable insights through expert discussions; Partner with field sales leaders to develop local campaigns; Lead advisory boards and regional projects; Manage program budgets, timelines and compliance
Seniority
Senior, hands-on IC