Experiential Peer to Peer Engagement and Amplification OaR - Senior Manager
Core
Design and execute experiential peer-to-peer engagement strategies for healthcare professionals in the obesity portfolio, translating brand priorities into active learning experiences and amplifying peer perspectives across digital and social channels.
Role type
Senior Manager, Experiential Marketing & Engagement
Builds
Live, virtual, congress, digital, and social engagement experiences for healthcare professionals
Domain
Biotechnology / Pharmaceutical Marketing
Deliverable
product features
Required skills
Strategic planning, cross-functional partnership, content adaptation, vendor management, performance measurement, adult learning principles, compliance navigation
Preferred skills
Pharmaceutical/biotech industry experience, familiarity with medical/legal/regulatory review processes, event execution metrics development
Technologies
Digital platforms, social media tools, video production tools, congress management systems
Responsibilities
Develop concepts and execution plans for experiential engagement approaches; Partner with commercial opinion leaders to shape and deliver engaging experiences; Coordinate content capture, adaptation, and distribution across channels; Manage agency and vendor partners, budgets, and timelines; Establish measures for participation, engagement, and learning; Monitor new engagement formats and technologies for innovation