Marketing Specialist
Core
Develop and execute regional marketing strategies for personal auto insurance to drive profitable new business growth and brand awareness.
Role type
Regional Marketing Specialist (Personal Auto Insurance)
Builds
Integrated marketing campaigns, agent communications, and brand positioning for specific geographies.
Domain
Insurance / Personal Auto
Deliverable
product features
Required skills
Marketing strategy, campaign execution, competitive analysis, content creation, stakeholder management, project management, Microsoft 365 proficiency, Salesforce familiarity
Preferred skills
Insurance industry experience, marketing automation platform experience
Responsibilities
Define and execute agent and consumer-facing marketing campaigns; analyze competitive landscape; manage content strategy; coordinate with Product and Sales teams; create multi-channel marketing content; monitor competitive news; utilize marketing platforms for program deployment and analysis; collaborate on integrated campaigns.
Seniority
Mid-level, hands-on IC
