SMM, Strategy-GUGY-上海
Core
Support Brand Teams in business planning, project management, and strategic initiatives to drive growth and launch excellence for pharmaceutical products.
Role type
Senior Strategy Manager (Brand & Business Planning)
Builds
Integrated brand plans, operational execution programs, and cross-functional launch frameworks.
Domain
Pharmaceutical industry, Brand Marketing, Strategic Planning
Deliverable
product features
Required skills
Business acumen, Strategic thinking, Project management, Cross-functional collaboration, Data analysis, New product launch readiness
Preferred skills
MBA degree, Management consulting experience, Brand marketing experience
Technologies
Project management tools, Analytical tools
Responsibilities
Support Brand Teams to set up appropriate Brand KPIs and follow up execution; Connect brand strategy to programs and campaigns; Enable senior management to evaluate Brand Plans; Set up project management framework and tools for launch excellence; Lead key strategic initiatives to enable winning commercial strategy.
Seniority
Senior, hands-on IC
