US Brand Insights Director - R&I
Core
Lead insight generation for a priority inhaled respiratory medicine, translating market research, analytics, and competitive intelligence into strategic recommendations for positioning, messaging, segmentation, and demand estimation.
Role type
Senior Brand Insights Director (Pharmaceuticals)
Builds
Strategic brand plans, performance analytics, and go-to-market decisions for a flagship respiratory medicine.
Domain
Pharmaceuticals / Respiratory Therapeutics
Required skills
Qualitative and quantitative market research, Competitive intelligence, Forecasting and demand estimation, Performance analytics, Strategic thinking, Cross-functional collaboration, Executive presentation
Preferred skills
Pre-launch market research, Respiratory market dynamics expertise, Creative innovation in methodologies
Technologies
IQVIA, Prognos, Decision Resources, Patient level data
Responsibilities
Partner with Brand team to translate market signals into positioning and segmentation strategies; Guide performance analytics for promotion materials; Build forward-looking insight and analytics plans; Lead continuous competitive assessment; Align and pressure-test product forecasts; Collaborate with Sales, Finance, and Global partners; Present narratives to senior leadership; Co-design insight research plans.
Seniority
Senior, hands-on IC with strategic leadership