Director, US Precision Medicine Marketing - Above Brand
Core
Strategic leader shaping and executing AstraZeneca's above-brand precision medicine strategy, focusing on engaging laboratory and pathology stakeholders to advance patient identification.
Role type
Director, Above-Brand Marketing Strategy
Builds
Cohesive precision medicine strategy, omnichannel/non-personal marketing initiatives, society engagement programs, and congress execution plans.
Domain
Healthcare / Oncology / Precision Medicine
Deliverable
product features
Required skills
Strategic planning, team leadership, omnichannel marketing, non-personal promotion strategy, stakeholder engagement, congress strategy execution, budget management, cross-functional alignment
Preferred skills
Pharmaceutical/diagnostics industry experience, precision medicine landscape knowledge, oncology experience, field team collaboration
Technologies
None stated
Responsibilities
Lead and evolve above-brand precision medicine strategy; oversee above-brand team including non-personal promotion and society engagement; drive execution of omnichannel marketing initiatives; lead congress strategy and execution; partner with indication leads and brand teams; translate insights into strategy; build and manage agency relationships.
Seniority
Director, strategic leadership
