Senior Manager Portfolio Marketing - UPLIZNA
Core
Lead portfolio marketing capabilities connecting customer, field, and market insights to practical commercial solutions for UPLIZNA, focusing on AI-enabled commercial capabilities and field technology.
Role type
Senior Manager, Portfolio Marketing (AI & Commercial Technology)
Builds
AI innovation roadmaps, field/account technology initiatives, digital enablement solutions, and governance frameworks for UPLIZNA.
Domain
Biopharmaceuticals / Rare Disease (UPLIZNA)
Deliverable
production ML models
Required skills
AI-enabled commercial capabilities, field and account technology, portfolio marketing, business analysis, vendor management, stakeholder influence, KPI definition, change management, market analysis, CRM/digital tools.
Preferred skills
US marketing experience, complex brand portfolio leadership, translating business needs to use cases, synthesizing multi-source inputs, managing interdependent workstreams, data-driven commercial performance improvement.
Technologies
Veeva Suggestions, CRM, digital enablement solutions, AI tools, Health IT platforms.
Responsibilities
Lead UPLIZNA AI innovation roadmap and prioritized use-case backlog; drive field and account technology initiatives for customer engagement and workflow efficiency; synthesize portfolio and market inputs into AI-enabled insight briefs; own enhancements to commercial workflows and digital tools; establish adoption and governance for responsible AI use; define and track KPIs for technology adoption and field impact; manage matrixed workstreams across Marketing, Sales, Analytics, and vendors; oversee vendor SOWs, budgets, and timelines.
Seniority
Senior Manager, hands-on IC with strategic oversight
