Senior Manager - Dazodalibep HCP Launch Marketing
Core
Lead the U.S. launch marketing strategy and execution for dazodalibep, an investigational medicine for Sjögren's disease, focusing on HCP engagement and market shaping.
Role type
Senior Manager, HCP Launch Marketing
Builds
U.S. launch initiatives, HCP marketing programs, and unbranded disease education campaigns for dazodalibep.
Domain
Biotechnology / Pharmaceutical
Deliverable
product features
Required skills
HCP marketing strategy, market research, segmentation, brand positioning, tactical planning, analytics, agency management, regulatory compliance, cross-functional collaboration
Preferred skills
Launch experience in regulated products, experience marketing in regulated environments, strong leadership in matrix organizations
Technologies
Digital media, video, email, social, congress amplification, ICVAs, leave-behinds, rep-triggered communications
Responsibilities
Lead execution of U.S. HCP pre-launch and launch initiatives across personal and non-personal channels; Translate customer insights and clinical evidence into impactful marketing programs; Lead development of unbranded disease education and market-shaping initiatives; Own development of DSE and branded HCP non-personal promotional initiatives; Partner with Sales Leadership to support field engagement and launch readiness; Maintain deep understanding of Sjögren's treatment landscape and market dynamics.
Seniority
Senior Manager, hands-on leadership