Head of Marketing, IO Lung
Core
Lead the development and execution of the integrated US marketing strategy for Immuno-Oncology therapies across the lung cancer disease continuum.
Role type
Head of Marketing (US Immuno-Oncology - Lung)
Builds
Integrated marketing strategies, brand plans, launch plans, and market-shaping initiatives for current brands and future indications.
Domain
Pharmaceutical / Oncology / Immuno-Oncology
Deliverable
product features
Required skills
Integrated brand/franchise strategy development, US Oncology marketing, team leadership, launch planning, HCP/patient/consumer marketing, cross-functional collaboration, forecasting, P&L stewardship, compliance management
Preferred skills
MBA, deep US Oncology marketing experience, lung cancer/Immuno-Oncology expertise, major launch leadership, external stakeholder engagement, market research/analytics, agency management
Technologies
None stated
Responsibilities
Define and deliver integrated marketing strategy across multiple products and indications; lead pre-launch, launch, and post-launch strategies; establish HCP, patient, and consumer strategies; lead cross-functional teams to align strategic priorities; partner with Finance and Insights for forecasting and performance management; manage investment and operating efficiency (P&L stewardship); ensure quality and compliance of promotional materials; represent the franchise to senior leadership; build and develop the marketing team
Seniority
Senior, hands-on IC with leadership responsibilities
