【AstraZeneca】【ONC】 Brand manager , ｵﾝｺﾛｼﾞｰ事業本部, 婦人科がん領域
Core
Develop product strategy and long-term plans for oncology gynecological cancer products, execute market research, and manage promotional activities to deliver superior products to patients.
Role type
Brand Manager (Oncology/Gynecology)
Builds
Product strategies, market research insights, promotional campaigns, and internal marketing systems.
Domain
Pharmaceutical / Oncology / Gynecological Cancer
Deliverable
product features
Required skills
Product strategy formulation, market research planning, customer insight analysis, promotional activity management, stakeholder collaboration, Excel/PPT creation, logical thinking
Preferred skills
Oncology marketing experience, analysis of survey results, action-oriented problem solving, questioning skills for physician interviews
Technologies
Excel, PowerPoint
Responsibilities
Identify and structure business challenges to formulate product strategies and long-term plans; Plan and execute market research and analyze external/internal factors and customer insights; Plan, implement, and evaluate promotional activities including materials, events, and digital initiatives; Propose and collaborate on systems to measure marketing and sales activities; Manage Key External Experts (KEE); Collaborate with internal and external stakeholders.
Seniority
Mid-level, hands-on IC
