BM/SBM-Bax MKT-上海
Core
Formulate pre-launch brand and marketing strategies for new drugs, manage medical evidence utilization, and execute disease-shaping campaigns to support new drug introduction.
Role type
Senior Brand & Marketing Manager (Pre-launch)
Builds
Pre-launch market entry strategies, promotional materials, and disease awareness campaigns for new pharmaceutical products.
Domain
Pharmaceuticals / Life Sciences / Cardiorenal-metabolic conditions
Deliverable
product features
Required skills
Brand management, market research analysis, SWOT analysis, risk assessment, medical evidence utilization, KOL engagement, campaign planning, regulatory compliance awareness, strategic planning
Preferred skills
Clinical medicine or clinical pharmacy background, MSL experience, chronic disease product management, cardiorenal-metabolic domain expertise
Technologies
MS Office
Responsibilities
Conduct customer visits and interact with sales teams to gather insights; manage external research agencies and interpret data for strategic decisions; develop positioning and communication strategies for new drugs; coordinate product training sessions for internal teams; create high-impact promotional presentations conveying scientific rationale; execute detailed campaign plans and summarize findings for improvement.
Seniority
Senior, hands-on IC
