BM/SBM-Bax MKT-上海
Core
Formulate and execute brand and marketing strategies for new drug pre-launch, leveraging medical evidence and customer insights to drive market entry.
Role type
Senior Brand Manager (Pre-launch)
Builds
New drug launch campaigns and promotional materials
Domain
Pharmaceuticals (Cardiorenal-metabolic)
Deliverable
product features
Required skills
Brand strategy, market research management, medical evidence utilization, stakeholder management, compliance, campaign execution, data analysis
Preferred skills
Clinical medicine/pharmacy background, MSL experience, chronic disease product management, cardiorenal-metabolic domain expertise
Technologies
MS Office
Responsibilities
Manage external research agencies and interpret data for strategic decisions; Conduct situational analyses and SWOT assessments for new drug introduction; Develop positioning strategies and promotion mixes based on medical insights; Engage medical experts and KOLs to support disease shaping and guideline development; Execute detailed campaign plans and monitor market dynamics; Maintain deep product and therapy area knowledge through continuous learning and industry engagement.