BM/SBM-Tezspire MKT-上海
Core
Develops and executes brand plans, brand execution plans, and long-range plans for a therapeutic area, managing market research, stakeholder activities, and sales support to drive product growth.
Role type
Senior Brand Manager (Therapeutic Area)
Builds
Brand execution plans, promotional campaigns, market research projects, and sales enablement tools
Domain
Healthcare / Pharmaceutical / Biopharma
Deliverable
product features
Required skills
Market research management, SWOT analysis, forecasting, campaign planning, stakeholder coordination, product knowledge, regulatory environment understanding, KOL engagement, cross-functional communication
Preferred skills
Epidemiology data analysis, tender policy knowledge, channel management (core/emerging/county/CHC/retail), clinical report interpretation
Technologies
None explicitly stated
Responsibilities
Manage external research agencies and interpret data for strategic decisions; Develop positioning and communication strategies; Coordinate advisory boards, symposia, CMEs, and conferences; Conduct product training and evaluate promotional material effectiveness; Plan field visits with sales teams to monitor market dynamics
Seniority
Senior, hands-on IC