Brand Manager, Breast Cancer - Egypt
Core
Own the strategy and execution for a priority breast cancer brand in Egypt, connecting science to practice to improve patient access and outcomes.
Role type
Brand Manager (Oncology)
Builds
Integrated marketing campaigns, scientific narratives, and brand plans for breast cancer treatments.
Domain
Pharmaceutical / Oncology / Egypt
Deliverable
product features
Required skills
Brand strategy, market insight, value proposition development, scientific narrative creation, segmentation, omnichannel campaign management, launch leadership, cross-functional leadership, field enablement, performance analytics, budget management, external stakeholder engagement
Preferred skills
MBA, digital marketing experience, launch experience, analytical skills
Technologies
e-detailing platforms, webinar tools, email marketing systems, social media channels, CRM systems
Responsibilities
Define brand objectives and positioning; build market landscape views and convert insights to actions; develop evidence-based messaging; plan scientific congress strategies; create HCP and patient segments; design omnichannel campaigns; lead new indication launches; align cross-functional teams; equip sales teams with narratives and training; define KPIs and analyze performance; manage brand budget and compliance; engage with KOLs and payers.
Seniority
Mid-level, hands-on IC
