Senior Manager, Corporate Affairs, Influencer Strategy
Core
Develop and lead an enterprise influencer strategy to engage credible external voices (creators, patient advocates, health professionals) to advance Amgen's corporate reputation and patient-centered storytelling.
Role type
Senior Manager, Corporate Affairs (Influencer Strategy)
Builds
Enterprise influencer engagement programs and governance models
Domain
Biotechnology / Corporate Communications
Deliverable
product features
Required skills
Influencer strategy development, relationship building with external voices, regulatory compliance judgment, stakeholder advisory, cross-functional partnership, digital culture fluency, data analytics interpretation
Preferred skills
Biotech/pharma influencer program experience, creator contract management, agency management, strategic judgment in regulated environments
Technologies
Creator discovery platforms, social listening tools, media intelligence platforms, analytics tools
Responsibilities
Develop enterprise influencer strategy aligned with corporate priorities; Identify and cultivate relationships with credible influencers and third-party voices; Advise senior stakeholders on reputational considerations and emerging trends; Partner with media, social, and advocacy teams to integrate creator engagement; Establish engagement standards, playbooks, and governance models; Leverage analytics tools to inform program design and reporting; Shape event strategies to increase visibility of priority stories.
Seniority
Senior Manager, hands-on leadership
