Sr. Manager, Omnichannel Strategy & Digital Transformation - Foster City, CA
Core
Owns audience engagement for Gilead public affairs across all channels (social, paid digital, out-of-home, CRM), managing corporate brand presence, content calendars, and agency direction.
Role type
Sr. Manager, Corporate Engagement & Digital Strategy
Builds
Corporate engagement plans, content calendars, creative briefs, and performance reports for public affairs narratives.
Domain
Pharmaceutical/Biotech Public Affairs & Digital Communications
Deliverable
product features
Required skills
Corporate channel strategy, agency direction, creative brief writing, social media expertise, paid media literacy, social listening management, data interpretation, regulatory compliance navigation, stakeholder management
Preferred skills
Regulated industry experience, Adobe Creative Suite, enterprise social platforms (Sprinklr, Sprout Social), GA4 analytics, policy/health-trade media familiarity
Technologies
Meta, LinkedIn, X, YouTube, TikTok, Reddit, Google Ads, Microsoft Advertising, DSPs, GA4, Sprinklr, Sprout Social, Brandwatch, Talkwalker, Adobe Creative Suite
Responsibilities
Own corporate engagement plan and content calendar; write creative briefs and quality-control agency output; manage social listening program; interpret cross-channel performance data; brief and QC paid media campaigns; surface reputational risks.
Seniority
Senior, hands-on IC with team leadership elements