Brand Manager, CVRM, Gulf
Core
Maximize the potential of the AstraZeneca therapeutic portfolio by managing promotion, pricing, and positioning to optimize sales and profits through strategic marketing plans and launch strategies.
Role type
Senior Brand Manager (Commercial)
Builds
Integrated omnichannel campaigns, brand plans, and market-shaping initiatives for pharmaceutical products.
Domain
Healthcare / Pharmaceutical / Commercial Marketing
Deliverable
product features
Required skills
Strategic leadership, market analysis, market research, forecasting, business case development, cross-functional leadership, stakeholder management, budget allocation, campaign execution, financial acumen
Preferred skills
Specialty medicines experience, patient centricity, data synthesis, creative strategy design, real-time performance optimization
Technologies
Microsoft Word, Excel, PowerPoint
Responsibilities
Own end-to-end launch strategy and market research; Develop and execute brand plans covering pre/post-launch phases; Lead cross-functional teams and establish governance structures; Manage agency relationships and campaign materials; Drive formulary inclusion and patient access strategies; Monitor brand performance and optimize execution.
Seniority
Senior, hands-on IC with leadership responsibilities
