【AstraZeneca】【R&I】Associate Brand Manager
Core
Develop and execute brand and portfolio strategies for Benralizumab to maximize business value and deliver benefits to patients.
Role type
Associate Brand Manager
Builds
Brand strategy, execution plans (content, events), and market insights for Benralizumab
Domain
Pharmaceuticals / Respiratory
Deliverable
product features
Required skills
Strategic planning, market analysis, primary/secondary research, stakeholder management, cross-functional collaboration, global coordination
Preferred skills
Analytical thinking, hypothesis testing, event management
Technologies
None stated
Responsibilities
Identify and structure business issues to develop product strategy; Plan and execute execution plans including content creation and events; Conduct market research to validate strategies; Gain stakeholder endorsement for strategies; Facilitate communication with sales and external experts; Maximize brand value globally through collaboration with international teams