Brand Manager – CVRM– (Budapest)
Core
Lead commercial strategy and omnichannel marketing for AstraZeneca's CVRM (Cardiovascular, Renal, Metabolic) prescription medicine portfolio in Hungary.
Role type
Senior Brand Manager (Rx Pharmaceuticals)
Builds
Marketing strategies, promotional materials, and patient access initiatives for innovative cardiovascular, renal, and metabolic therapies.
Domain
Biopharmaceuticals, Cardiovascular/Renal/Metabolic therapeutics
Deliverable
product features
Required skills
Brand/Product Management, Product Launches, Healthcare Professional & Patient Needs Analysis, Strategic Planning, Cross-functional Collaboration, Data Analysis, Project Management, Key Opinion Leader Relationship Management
Preferred skills
Master's degree in scientific or medical field
Technologies
None stated
Responsibilities
Manage and shape product marketing strategy; integrate input from sales, PR, and market access teams; prepare promotional materials and manage marketing events; monitor product performance and analyze data; build relationships with Key External Experts and Key Opinion Leaders.
Seniority
Senior, hands-on IC
