UPLIZNA Portfolio Marketing, Senior Manager
Core
Senior Manager responsible for portfolio-level commercial strategy, brand planning, and execution for the UPLIZNA monoclonal antibody franchise across multiple indications.
Role type
Senior Manager, Portfolio Marketing
Builds
Long-term commercial strategy, brand planning roadmaps, and scalable marketing capabilities for the UPLIZNA franchise.
Domain
Biotechnology / Rare Disease / Neurology / Immunology
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Portfolio strategy, brand planning, account management, cross-functional influence, analytical rigor, strategic prioritization, tactical planning, multichannel engagement, field enablement, CRM/Veeva suggestions, omnichannel engagement, KPI tracking, segmentation, marketplace analysis, insight generation, launch/growth brand experience, matrix coordination, vendor management, compliant execution
Preferred skills
Rare disease, specialty, neurology, immunology, or multi-indication brand experience, translating complex business strategies into actionable plans, leading cross-functional initiatives without direct authority, interpreting business performance and customer insights, managing multiple projects and workstreams, simplifying ambiguity in matrixed environments
Technologies
Veeva Suggestions, AI, modular content, omnichannel platforms, CRM, dashboards
Responsibilities
Drive the evolution and execution of the UPLIZNA Phases of Growth strategy and 12-quarter roadmap; Lead the annual UPLIZNA brand planning process across the portfolio; Build and lead the account management marketing strategy including tools and engagement approaches; Lead the portfolio approach and strategy for Veeva Suggestions including governance and performance measurement; Partner across Marketing, Market Access, Patient Services, Sales, and Analytics to align priorities and accelerate growth.
Seniority
Senior Manager, hands-on IC with strategic oversight
