Senior Creative Producer, Paid Content, Allure
Core
End-to-end production of social-first commerce video (Instagram, TikTok) for Allure, converting briefs into finished in-feed assets optimized for paid performance.
Role type
Senior Creative Producer (Paid Content)
Builds
High-velocity stream of conversion-optimized commerce creative and a living format playbook for Allure.
Domain
Beauty & Fashion / Paid Social Media
Required skills
End-to-end video production (concept, script, shoot, edit), Social-first creative writing, Paid social mechanics (hooks, retention, CTAs), On-camera talent direction, Performance data analysis, Brand voice alignment
Preferred skills
Experience in regulated/high-scrutiny categories (beauty), Deep fluency in Allure voice and audience
Technologies
Instagram, TikTok, Reels
Responsibilities
Produce purposeful sets of variations per product across hooks and formats; Build and evolve Allure-specific paid commerce formats; Partner with commerce editors to turn recommendations into shootable concepts; Run brief-to-handoff process for Paid Media teams; Review campaign signals and iterate creative based on performance data
Seniority
Senior, hands-on IC