Senior Creative Producer, Paid Content, Allure
Core
End-to-end production of social-first commerce video assets (Instagram, TikTok) for paid performance, managing the full lifecycle from concept and script to shoot and edit independently.
Role type
Senior Creative Producer (Paid Content)
Builds
High-velocity stream of conversion-optimized commerce creative and a reusable format playbook for Allure.
Domain
Beauty & Personal Care / Paid Social Media
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
End-to-end video production (concept, script, shoot, edit), social-first creative writing, paid social creative mechanics (hooks, retention, CTAs), on-camera talent direction, performance data analysis, brand voice alignment
Preferred skills
Experience in regulated/high-scrutiny categories (beauty), deep fluency in Allure voice and audience
Technologies
Instagram, TikTok, Reels
Responsibilities
Produce purposeful sets of variations per product across hooks and formats; build and evolve Allure-specific paid commerce formats; partner with commerce editors to turn recommendations into shootable concepts; run a tight brief-to-handoff process for output; review campaign signals and translate insights into creative adjustments
Seniority
Senior, hands-on IC