Senior Manager, SKA Marketing
Core
Leads the marketing agenda for The North Face's Strategic Key Accounts (SKAs) across EMEA, driving profitable growth and aligning marketing plans with brand and commercial objectives.
Role type
Senior Manager, Strategic Key Accounts Marketing
Builds
Integrated marketing solutions and seasonal cross-functional GTM plans for major retail, wholesale, and marketplace partners.
Domain
Outdoor apparel / Sporting goods / Retail marketing
Deliverable
product features
Required skills
Strategic account marketing planning, cross-functional GTM planning, budget management, stakeholder management, team leadership, digital and retail marketing knowledge, commercial acumen, performance optimization
Preferred skills
Experience in sporting goods/outdoor or lifestyle industry, fluency in additional European languages
Technologies
None stated
Responsibilities
Set long-term account marketing strategy for SKAs across EMEA, lead seasonal cross-functional GTM planning with Sales and Product, manage senior relationships with account partners, lead and develop the Strategic Accounts Marketing team, own the marketing budget and manage investment to ROI, review campaign performance and adjust plans, align internal stakeholders and drive execution across functions
Seniority
Senior, hands-on IC with team leadership