Regional Content & Influence Manager - Michelin Guide
Core
Lead local communications and influencer marketing strategy for the Michelin Guide and lifestyle activities, adapting global brand messages for local audiences and executing partner co-creation campaigns.
Role type
Regional Content & Influence Manager (Communications & Influencer Marketing)
Builds
Local communications activations, influencer campaigns, and partner co-created content for the Michelin Guide lifestyle business line.
Domain
Automotive/Lifestyle industry + Communications/Influencer Marketing
Deliverable
product features
Required skills
Strategic communications planning, influencer marketing strategy, project management, local market trend analysis, partner relationship management, crisis management, report creation
Preferred skills
Media relations management, ambassador program management, cross-region collaboration
Technologies
None stated
Responsibilities
Translate and adapt central-level press materials for local audiences; create press-related materials and scripts; manage media relationships and press inquiries; execute local influencer activation formats including concept development and creator management; support global ambassador shootings at the local level; create reports for partners using defined templates.
Seniority
Mid-Senior, hands-on IC
