Especialista de Marketing de Produto (B2C) - Programa de Desenvolvimento Acelerado
Core
Transform market data, client insights, and portfolio information into strategic decisions to drive business growth and manage the product lifecycle for B2C consumer products.
Role type
Product Marketing Specialist (B2C)
Builds
B2C consumer products and services
Domain
Automotive / Mobility
Deliverable
product features
Required skills
Product lifecycle management, market analysis, strategic portfolio planning, cross-functional project leadership, stakeholder influence, data-driven decision making, executive reporting
Preferred skills
Automotive industry experience, product development processes, multicultural environments
Technologies
None stated
Responsibilities
Develop market, competitor, and consumer analysis to support portfolio strategy; Manage product lifecycle and performance indicators; Create and implement positioning and launch strategies for South America; Build strategic recommendations based on data; Lead cross-functional projects with Marketing, Sales, Supply Chain, and Industry; Monitor product and commercial KPIs; Support leadership decision-making with executive materials; Mentor team members
Seniority
Mid-level, hands-on IC