Senior Specialist: Marketing Cloud & Data Cloud
Core
Lead the design, build, and execution of complex, data-driven customer campaigns using Salesforce Data Cloud and Marketing Cloud to translate business requirements into accurate audience segments and personalized, multi-channel journeys.
Role type
Senior Specialist: Marketing Cloud & Data Cloud
Builds
Personalized, multi-channel customer journeys (Email, SMS, Push, In-App) and activated audience segments
Domain
Banking / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud, Salesforce Data Cloud, Journey Builder, Automation Studio, Contact Builder, Email Studio, Mobile Studio, SQL, audience segmentation, data validation, campaign analytics
Preferred skills
Salesforce Marketing Cloud certification, Salesforce Data Cloud certification
Technologies
Salesforce Marketing Cloud, Salesforce Data Cloud, SQL
Responsibilities
Design complex behavioural, transactional, lifecycle and propensity-based segments; Configure inclusion, exclusion, suppression, consent and channel-preference rules; Build, test and deploy complex journeys across Email, SMS, Push and In-App channels; Troubleshoot campaign, data and journey execution issues; Partner with Campaign, Data, Analytics, Technology and Business teams; Maintain campaign documentation and ensure adherence to risk, privacy, governance and QA standards
Seniority
Senior, hands-on IC