Lead, Content Strategy & Digital Engagement
Core
Lead content strategy and digital storytelling for investment marketing across Asia, serving institutional, retail, insurance, pension, and private bank clients.
Role type
Senior Content Strategy Lead (Financial Services)
Builds
Multi-channel investment marketing content (digital, social, web, video, email, presentations) and client-facing tools.
Domain
Financial Services / Investment Management
Deliverable
product features
Required skills
Content strategy, investment marketing, multi-channel campaign execution, team leadership, stakeholder management, financial communications, project management, commercial judgment, digital innovation.
Preferred skills
MBA, CFA, Bloomberg/Morningstar platform experience, AI/automation content solutions.
Technologies
MS Office (Word, PowerPoint), Bloomberg, Morningstar
Responsibilities
Develop and execute Asia's content strategy across equities, fixed income, alternatives, and macro themes; Lead creation of investment marketing content across digital, social, web, video, email, and sales materials; Drive content campaigns, product launches, thought leadership, and market event communications; Partner with sales teams to deliver client-focused content and tools; Lead and develop a high-performing content team; Manage senior stakeholders across marketing, product, sales, compliance, technology, and operations; Monitor content performance and optimize strategy using insights.
Seniority
Senior, hands-on IC with leadership responsibilities