Director, Content
Core
Leads the development, localization, and deployment of culturally relevant, insight-driven marketing content across the Africa Franchise, ensuring alignment with global platforms while reflecting local nuances and consumer trends.
Role type
Senior Director, Content & Creative Leadership
Builds
Culturally rooted marketing content, integrated creative assets, and localized brand campaigns for the Africa Franchise
Domain
FMCG / Consumer Packaged Goods / Marketing & Creative
Required skills
Creative leadership, Cultural storytelling, Agency management, Budget ownership, Cross-functional collaboration, Strategic planning
Preferred skills
AI-enabled production, Omnichannel strategy, Influencer marketing, Data insights, Brand strategy
Technologies
AI tools, Digital ecosystems, Asset management systems
Responsibilities
Develop and adapt high-quality content for local markets; Lead and manage the network of creative and production agencies; Own and manage production and deployment budgets; Partner with Insights teams to drive creative excellence; Ensure seamless localization of global campaigns; Collaborate with Category, IMX, and Media leads to shape integrated creative work.
Seniority
Senior, strategic leadership & execution
