Director, Creative - Advanced Hydration
Core
Creative steward for Coca-Cola's Advanced Hydration portfolio (BODYARMOR, Powerade, vitaminwater, smartwater), shaping brand voice, tone, and aesthetic across all consumer touchpoints to drive growth.
Role type
Director, Creative (Strategic IC with agency leadership)
Builds
Breakthrough creative work and brand storytelling for North American hydration brands
Domain
Beverage industry / Brand Marketing
Deliverable
product features
Required skills
End-to-end creative strategy, creative judgment, cross-functional leadership, agency partnership, production influence, cultural relevance, digital-first experience design
Preferred skills
Experience with large-scale iconic brands, set participation, holistic idea development
Technologies
N/A
Responsibilities
Shape and protect brand voice/tone/aesthetic; Lead creative excellence connecting strategy, brand, and agencies; Develop creative strategies across design, digital, media, social, shopper, and experiential channels; Partner with agencies from ideation to execution; Influence key creative decisions including on-set participation; Integrate brand, media, digital, and external partners for seamless execution
Seniority
Director, strategic leadership with hands-on creative involvement