Consultant, Marketing (IMX) - EPICS & Sampling
Core
Strategic Consultant managing sports, music, and cultural partnerships to drive brand activation and consumer engagement for The Coca-Cola Company.
Role type
Senior Marketing Consultant (Strategic Partnerships)
Builds
Integrated marketing activations, experiential programs, and partnership rights execution across sports, music, and entertainment.
Domain
FMCG / Consumer Packaged Goods / Sports & Entertainment Marketing
Deliverable
product features
Required skills
Strategic partnership management, cross-functional stakeholder coordination, integrated activation planning, performance evaluation (ROI/engagement), project management, trend analysis
Preferred skills
Cricket ecosystem knowledge, Coca-Cola system familiarity, agency/vendor management
Technologies
N/A
Responsibilities
Support planning and execution of sports, music, and entertainment partnerships; manage day-to-day coordination with external partners (agencies, federations, talent reps); deliver integrated activation plans across consumer touchpoints; coordinate cross-functional teams for seamless program execution; support governance of partnership rights and timelines; evaluate partnership opportunities and post-campaign performance.
Seniority
Mid-Senior, hands-on IC