Senior Manager, Assets France
Core
Manage and activate local marketing assets, including sports, entertainment, and influencer partnerships, to drive brand growth in the French market.
Role type
Senior Manager, Integrated Marketing Experiences
Builds
Localized consumer experiences, sponsorships, and on-site activations for Coca-Cola brands in France
Domain
FMCG, Sports Marketing, Experiential Marketing
Deliverable
product features
Required skills
Sports marketing, Event management, Partnership management, Budget management, ROI measurement, Influencer partnership activation, Data-driven decision-making, Project coordination, Negotiation, French market knowledge
Preferred skills
AI awareness, Emerging technology adoption
Technologies
Social media platforms, Data analytics tools
Responsibilities
Activate locally relevant marketing assets ensuring alignment with brand strategies; Translate and adapt global marketing assets for the French market; Manage relationships with local partners, agencies, and stakeholders; Coordinate contractual and operational aspects of partnerships; Oversee planning and execution of on-site activations; Monitor and report on asset performance to drive continuous improvement.
Seniority
Senior, hands-on IC