Senior Manager, Technical Consumer Data Research
Core
Lead end-to-end consumer and sensory research for the Japan and South Korea Operating Unit and Global Beverage Categories, delivering front-end insights to drive innovation in Product, Packaging, and Equipment.
Role type
Senior Manager, Technical Consumer Data Research (Individual Contributor)
Builds
Consumer research learning plans, sensory evaluation strategies, and data-driven innovation pipelines for global beverage categories.
Domain
Food & Beverage Industry / Sensory Science / Consumer Behavior / Data Science
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Sensory science, Consumer research, Applied statistics, AI/ML, Data science, User experience, Statistical modeling (ANOVA, PLS regression), Power BI, Azure ML, JMP, SPSS, SAS, Python, R, SQL, Trained sensory palette, Global beverage category knowledge
Preferred skills
Consumer centric innovation frameworks, Social and human behavioral science, Demand space and need states frameworks, Psychographic consumers, Synthetic personas, NLP, ChatGPT, Gen AI, Data engineering, Data management tools, Visualizations, Storytelling, Technical risk management, Research design principles
Technologies
Azure ML, Power BI, JMP, SPSS, SAS, Python, R, SQL, ChatGPT, Gen AI
Responsibilities
Lead multi-year category research strategy and competitive benchmarking; Execute front-end exploration research to identify consumer choice drivers; Translate business needs into actionable sensory and consumer research plans; Perform advanced statistical analysis and synthesize findings into evidence-based conclusions; Drive continuous improvement in TCDR practices and adopt new agile research methodologies; Act as a strategic business partner influencing the innovation pipeline and aligning cross-functional teams.
Seniority
Senior Manager, hands-on IC