Senior Director, General Manager, Tea Company
Core
Lead a virtual entity (TeaCo) to drive disruptive innovation and step-change growth in the ready-to-drink tea category within the Greater Guangzhou area.
Role type
Senior Director / General Manager (Entrepreneurial Leadership)
Builds
Independent RTD tea brands and validated concepts scalable to the core Coca-Cola system
Domain
Consumer Packaged Goods (Beverages) / Ready-to-Drink Tea / China Market
Deliverable
Product features | production ML models (digital consumer acquisition)
Required skills
P&L management, innovation strategy, product development, stakeholder management, team building, commercialization, digital channel strategy
Preferred skills
RTD tea experience, founder/early-stage operator background, board governance exposure, F&B regulatory familiarity
Technologies
Digital consumer acquisition platforms, O2O systems, DTC channels, social commerce platforms
Responsibilities
Define innovation strategy and manage the pipeline from ideation to pilot launch; Own full P&L for TeaCo including revenue, cost, and margin; Recruit and lead a high-performance entrepreneurial team; Manage complex internal and external stakeholder ecosystems; Drive speed-to-market with 90-day consumer validation cycles; Ensure brand integrity and governance discipline
Seniority
Senior Director, hands-on IC with strategic oversight
