Manager, Marketing Analytics
Core
Steer analytics to shape client engagement, allocate spend, and measure performance across the EMEA region for an independent global investment firm.
Role type
Manager, Marketing Analytics (GTM)
Builds
Actionable GTM strategies, campaign insights, and predictive models for client engagement and spend optimization.
Domain
Financial Services / Marketing Analytics
Deliverable
product features
Required skills
SQL, Python/R, Tableau, PowerBI, AWS, GA360, Adobe Analytics, multi-channel marketing strategy, predictive modeling, segmentation, stakeholder management, campaign planning
Preferred skills
Agency experience, B2B environment experience, SEO/SEM knowledge
Responsibilities
Partner with Marketing, Sales, and Digital teams to translate data into commercial decisions; define and execute campaign and GTM strategies; build and deploy predictive models and next-best-action logic; mentor junior analysts; manage project scopes and timelines.
Seniority
Manager, hands-on IC with mentorship responsibilities