Senior Marketer, Product Marketing
Core
Drive product marketing strategy and execution for Invesco's investment products, including QQQ and digital assets, to support business growth and enhance client experience.
Role type
Senior Product Marketer
Builds
Integrated marketing campaigns, sales enablement materials, and communications strategies for mutual funds, ETFs, and digital assets.
Domain
Financial Services / Asset Management
Deliverable
product features
Required skills
Product marketing strategy, campaign execution, audience segmentation, creative brief development, data analytics, stakeholder management, regulatory landscape knowledge
Preferred skills
Experience in asset or wealth management, understanding of retail and institutional clients, experience with digital assets
Technologies
Email platforms, digital media channels, paid/earned media tools, analytics platforms
Responsibilities
Develop and execute product marketing plans, manage end-to-end campaign execution, partner with sales and product teams to define positioning, leverage data to optimize tactics, build internal partnerships to improve programs, identify process improvements
Seniority
Senior, hands-on IC