Senior Area Sales Executive – General Trade
Core
Lead in-store execution excellence, trade visibility initiatives, and Perfect Store implementation across General Trade channels in Laos.
Role type
Senior Area Sales Executive (General Trade)
Builds
Retail presence and commercial priorities for FMCG brands in Laos
Domain
FMCG, General Trade, Retail Execution
Deliverable
product features
Required skills
Perfect Store standards, POSM deployment, retail audits, distributor management, merchandising agency management, KPI monitoring, field execution planning
Preferred skills
Multinational FMCG experience, commercial excellence, sales capability development
Technologies
Microsoft Excel, PowerPoint, digital monitoring tools
Responsibilities
Lead deployment of Perfect Store standards, develop execution guidelines, monitor KPI performance via audits, manage POSM planning and tracking, ensure outlet compliance, collaborate with distributors, manage merchandising agencies, conduct coaching programs
Seniority
Senior, hands-on IC