Web Personalization Strategist
Core
Executing and scaling web personalization across Calix web experiences using Adobe Target to deliver relevant, audience-based content aligned with business priorities.
Role type
Individual contributor web personalization strategist
Builds
Personalized web experiences for Communication Service Providers (CSPs)
Domain
Broadband industry / Digital experience platforms
Deliverable
production ML models | product features
Required skills
Adobe Target (3+ years), audience segmentation, automated personalization, Adobe Experience Manager (AEM), web analytics (GA4/CJA), performance reporting
Preferred skills
B2B web personalization, Salesforce, 6sense data integration, scaling personalization programs
Technologies
Adobe Target, Adobe Experience Manager (AEM), Adobe Customer Journey Analytics, GA4, Salesforce, 6sense
Responsibilities
Build and maintain personalized web experiences; translate audience strategies into executable activities; implement AI-driven personalization features; establish governance and documentation standards; coordinate with engineering for clean implementation; validate approaches via targeted testing; monitor performance and apply insights for iteration
Seniority
Individual contributor, hands-on execution