Adobe Target Lead Engineer
Core
Lead engineer driving digital optimization through A/B testing, personalization, and experimentation to improve customer engagement and conversion.
Role type
Lead Engineer (Adobe Target)
Builds
Personalized content experiences and audience segmentation strategies for eCommerce environments.
Domain
eCommerce / Digital Marketing Technology
Deliverable
production ML models | product features
Required skills
Adobe Target (VEC, Form-based, APIs), JavaScript, Python, RESTful APIs, HTML DOM, browser scripting, Adobe Launch, Web SDK, server-side Target implementations, data privacy regulations (GDPR, CCPA, DPDP), AI-powered coding tools
Preferred skills
Adobe Certified Expert – Adobe Experience Platform, Adobe Experience Platform Web SDK and Mobile SDK
Technologies
Adobe Target, Adobe Analytics, Adobe AEM, Adobe Launch, Adobe Experience Cloud, GitHub Copilot
Responsibilities
Design and execute A/B and multivariate tests; Develop personalized content experiences and audience segmentation strategies; Integrate Adobe Target with Martech tools; Code and implement user experiences using HTML, CSS, and JavaScript; Analyze test results and provide actionable insights; Troubleshoot technical issues related to Adobe Target deployments; Propose innovative use cases for Adobe Target
Seniority
Lead, hands-on IC with mentorship