AVP, Marketing Investment Planning Agency Strategy & Operations
Core
Lead integrated planning, governance, and optimization of AT&T's marketing investments and agency ecosystem to align budget decisions with revenue forecasts and business unit priorities.
Role type
Senior IC marketing investment planning and agency strategy leader
Builds
Annual marketing investment plans, agency/vendor rosters, and governance frameworks for the Marketing & Growth Organization
Domain
Telecommunications / Marketing Operations & Finance
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Marketing investment planning, budget allocation, agency ecosystem management, vendor sourcing, financial acumen, cross-functional stakeholder management, performance benchmarking, contract negotiation, strategic forecasting, operating model design
Preferred skills
Experience with $250M+ marketing budgets, multi-product consumer and B2B environments, data analytics, change management
Technologies
None explicitly stated
Responsibilities
Lead annual bottoms-up marketing investment planning process; Develop investment thresholds and budget allocation recommendations; Define and manage agency and vendor roster including sourcing and onboarding; Establish governance frameworks for agency approvals and performance management; Monitor marketing investment performance and recommend adjustments; Provide executive-level visibility into investment planning and agency effectiveness
Seniority
Senior, hands-on IC with strategic leadership scope