CMI PL ANALYST
Core
Transform market, brand, and consumer behavior data into actionable insights to support category, communication, and innovation decisions.
Role type
Category Management Insights Analyst
Builds
Market share, volume, value, price, and distribution analysis; ad hoc consumer research projects
Domain
FMCG / Retail / Consumer Goods
Deliverable
dashboards & analysis
Required skills
Market analysis, consumer behavior research, data integration, hypothesis formulation, project management, vendor management, cost control, stakeholder collaboration, problem-solving, storytelling
Preferred skills
Retail audit data experience (Nielsen, Scanntech), consumer panels, brand health studies
Technologies
Excel, PowerPoint, Nielsen, Scanntech, Kantar
Responsibilities
Analyze category and brand performance; conduct moderate-complexity ad hoc research; manage data and research vendors; collaborate with global insights and business teams
Seniority
Mid-level, hands-on analyst