Channel Activation & Effectiveness Marketer
Core
Operational support for paid media campaigns and processes within the Digital Channel Activation Team (DCAT), ensuring alignment between channel specialists, agencies, and analytics partners.
Role type
Channel Activation & Effectiveness Marketer
Builds
Paid media campaigns across search, social, native/programmatic, and ABM channels
Domain
Digital Marketing / Investment Management
Deliverable
product features
Required skills
Project coordination, multi-channel digital marketing knowledge, campaign execution management, process documentation, data gathering for reporting, cross-team communication, agency partner liaison, status tracking, workflow optimization
Preferred skills
Familiarity with project management tools (Aprimo, Asana), analytics tools (Power BI, Tableau), AI tools (Copilot), European languages
Technologies
Aprimo, Asana, Power BI, Tableau, Copilot
Responsibilities
Track tasks, timelines, and deliverables across campaigns; maintain centralized status sheets and documentation; coordinate with channel leads on deadlines and reporting; update workflows and operating processes; manage test-and-learn trackers; organize cross-team meetings; act as point of contact for agency partners; prepare status summaries for leadership
Seniority
Individual Contributor, mid-level operational support
