Coordenador(a) de Consumer & Market Insights
Core
Strategic partner leading Consumer & Market Insights agenda for priority categories, connecting consumer, market, channel, and commercial performance data to guide short, medium, and long-term business decisions.
Role type
Senior Market Insights Coordinator / Manager
Builds
Market opportunity measurements, performance projections, and strategic recommendations for brands and business units
Domain
Consumer goods / FMCG / Market Research
Deliverable
dashboards & analysis
Required skills
Market data analysis, competitor analysis, channel analysis, strategic planning, stakeholder management, team leadership, vendor management, global integration
Preferred skills
People management, advanced English
Technologies
Nielsen, Scanntech, Kantar, MTRIX, Office suite
Responsibilities
Lead Market Insights agenda and translate complex data into clear recommendations; Drive market opportunity measurements and performance projections; Interface directly with Demand Planning, Category Strategy, Performance, Trade, and Sales teams; Conduct strategic analyses from briefing to cascade of results to local and global leadership; Manage 2 direct reports including prioritization and quality assurance; Manage strategic data vendors (Nielsen, Scanntech, Mtrix) ensuring quality and business impact; Integrate with Global Insights & Analytics team
Seniority
Senior, hands-on IC with people management