Coordenador(a) de Consumer & Market Insights
Core
Strategic partner leading Consumer & Market Insights agenda for priority categories, connecting consumer, market, channel, and commercial performance data to guide short, medium, and long-term business decisions.
Role type
Senior Consumer & Market Insights Coordinator
Builds
Market opportunity measurements, market projections, and performance analyses
Domain
Consumer goods / FMCG
Deliverable
production ML models | dashboards & analysis
Required skills
Market data analysis, competitor analysis, channel analysis, strategic planning, people management, vendor management, global-local integration
Preferred skills
Advanced English, experience in consumer goods industry
Technologies
Nielsen, Scanntech, Kantar, MTRIX
Responsibilities
Lead Market Insights agenda and translate complex market data into clear recommendations; Lead market opportunity measurements and performance projections; Interface directly with Demand Planning, Category Strategy, Performance, Trade, and Sales teams; Conduct strategic analyses from briefing to cascade results to local and global leadership; Manage 2 direct reports on development, priorities, and analysis quality; Manage strategic data vendors ensuring quality and business impact; Integrate with Global Insights & Analytics team
Seniority
Senior, hands-on IC with people management