Senior Data Analyst, Marketing
Core
Turn customer data into measurement frameworks to guide marketing spend, evaluate promotional ROI, and drive customer engagement and retention for a car-sharing marketplace.
Role type
Senior IC marketing data analyst
Builds
Measurement frameworks, A/B test analysis, customer segments, and data pipelines for lifecycle marketing
Domain
Mobility / Car-sharing marketplace / Digital marketing
Deliverable
dashboards & analysis
Required skills
Advanced SQL, A/B testing design and analysis, customer lifecycle analytics, LTV and retention modeling, MMM/attribution frameworks, BI tools (Tableau/Domo/Power BI), Python or R, AI tool fluency
Preferred skills
Experience in two-sided marketplaces, commercial judgment on promotional ROI
Technologies
SQL, Python, R, Tableau, Domo, Power BI, AI tools (Claude, Cursor, Copilot)
Responsibilities
Lead high-impact analysis on business questions; Design and analyze A/B tests to measure incremental lift; Build behavioral and transactional customer segments; Define CDP tracking requirements and data pipelines; Analyze retention, churn, and lifetime value to guide budget allocation; Translate technical insights into strategic recommendations for leadership
Seniority
Senior, hands-on IC
