Head of Credit Product Marketing, Principal
Core
Lead product marketing, fundraising, and investor communications for Blue Owl's Credit platform, translating investment capabilities into compelling narratives for institutional and wealth clients.
Role type
Senior IC product marketing leader (private credit)
Builds
Credit products (Direct Lending, Alternative Credit), fundraising campaigns, investor communications, and go-to-market strategies
Domain
Private Credit / Alternative Investments
Deliverable
product features
Required skills
Product marketing strategy, storytelling, fundraising campaign management, cross-functional leadership, market intelligence analysis, content development, go-to-market planning
Preferred skills
Deep knowledge of private credit markets, experience with drawdown and evergreen funds, proficiency in CRM and marketing automation tools
Technologies
Microsoft Office Suite, CRM platforms, marketing automation tools, reporting and analytics systems
Responsibilities
Develop differentiated positioning and messaging frameworks for credit strategies; Lead content strategy for pitch books, white papers, and sales enablement tools; Execute go-to-market plans for new product launches and fundraising initiatives; Manage shareholder communications and investor-facing updates; Monitor competitive positioning and synthesize market intelligence
Seniority
Senior, hands-on IC