Staff Product Manager, Emerging Ecosystems
Core
Define and lead product strategy for emerging advertising platforms including retail media networks, CTV, DOOH, and AI-driven media buying to create differentiated value and new revenue streams.
Role type
Staff Product Manager (Zero-to-One)
Builds
New product lines and revenue streams for emerging ad ecosystems
Domain
AdTech / Media Measurement / Emerging Advertising Platforms
Deliverable
product features
Required skills
Product strategy, zero-to-one product development, market research, customer discovery, business case building, stakeholder management, technical fluency, data-driven decision-making
Preferred skills
Experience in retail media, CTV, DOOH, programmatic advertising, AI-driven media buying, external platform partnerships
Technologies
APIs, integrations, data products, measurement systems
Responsibilities
Define product strategy for emerging platforms, evaluate advertising investment shifts, develop deep understanding of customer workflows and business models, lead zero-to-one product development, design products for specific customer personas, identify meaningful problems to solve, build business cases, partner with ecosystem participants, translate needs into roadmaps, collaborate across teams, establish product-market fit, represent IAS in industry conversations
Seniority
Staff, strategic leadership with hands-on execution
