VP, Product Management - CTV
Core
Lead the entire Connected TV (CTV) strategy for both buy-side and sell-side initiatives, including Publica, to shape the future of TV advertising.
Role type
VP of Product Management (CTV)
Builds
CTV product portfolio, content-transparency measurement tools, pre-bid controls, and Publica-related initiatives
Domain
Digital advertising, Connected TV (CTV), Media measurement and optimization
Deliverable
product features
Required skills
CTV ecosystem expertise (SSAI, header bidding, ad serving, DSPs, SSPs), Product Management leadership, team management and coaching, commercial strategy and revenue linkage, M&A evaluation, stakeholder management, market research and competitive analysis
Preferred skills
AI integration strategy, complex partner negotiations
Technologies
SSAI, header bidding, ad serving, DSPs, SSPs
Responsibilities
Define and articulate strategic vision and roadmap for CTV; Manage and mentor a team of 6–7 product managers; Drive execution of key milestones in media quality and business performance; Partner with GTM teams to launch products and drive revenue growth; Act as evangelist for CTV products across internal and external stakeholders; Conduct market research and identify growth opportunities including M&A
Seniority
VP, strategic leadership & team management
