Brand Manager
Core
Orchestrate a year-round brand experience engine for Main Event, integrating events, menu drops, partnerships, and cultural moments to drive traffic and profitable sales growth.
Role type
Brand Manager
Builds
Integrated 12-month rolling brand calendar, events, activations, PR, and F&B/LTO innovations
Domain
Entertainment & Dining
Deliverable
product features
Required skills
Integrated marketing strategy, agency management, cross-functional collaboration, budget reconciliation, new product rollout execution, limited-time offer (LTO) development, press relations, KPI tracking
Preferred skills
Restaurant industry experience, strategic thinking, creative direction
Technologies
None stated
Responsibilities
Create calendar primary messaging windows to deliver upon brand sales goals; Manage multiple 360° calendar campaigns, key activations and ad hoc programs; Brief and lead external agencies and partners from planning to execution; Assist in defining the value platform portion of the calendar through concept screeners; Route and manage press releases for programs, products and other to earn owned media; Manage photo shoot timelines and logistics; Manage new product rollouts, including cross-functional coordination and channel plan execution; Partner with the Culinary team to develop and launch limited-time offers (LTO's); Support menu launches from a brand perspective; Manage budget period close and reconciliation process
Seniority
Mid-level, hands-on IC