Regional Marketing Manager for Automotive MCU -GC
Core
Develop and execute Go-To-Market strategies for Automotive Microcontroller Unit (MCU) products to drive design wins and market share in Greater China.
Role type
Regional Marketing Manager (Automotive MCU)
Builds
Automotive MCU product portfolios for OEMs and Tier 1 suppliers in Greater China
Domain
Automotive electronics / Semiconductor
Deliverable
product features
Required skills
Go-To-Market strategy development, design-win generation, market share expansion, executive-level customer engagement, competitive positioning, market intelligence analysis, product roadmap influence, VOC insight gathering
Preferred skills
Master's degree or MBA, experience in Business Development or Product Management, deep knowledge of SDV/AIDV, EEA, Electrification, and Software Ecosystem trends
Technologies
Automotive MCU, SDV, AIDV, EEA, Electrification, SW Ecosystem
Responsibilities
Define and execute regional GTM strategies; Identify growth opportunities across automotive applications; Develop annual regional business plans; Build trusted relationships with OEMs and Tier 1s; Develop customer value propositions and differentiated messaging; Monitor industry trends and competitive dynamics to influence product roadmap
Seniority
Mid-Senior, hands-on IC
