Product Marketing Manager-RapidCare
Core
Shape and execute product strategies for new outdoor power equipment parts, accessories, and attachments (PAA), ensuring successful market launches and customer satisfaction.
Role type
Product Marketing Manager
Builds
New product launches and go-to-market strategies for PAA
Domain
Outdoor power equipment / Manufacturing
Deliverable
product features
Required skills
Market research, competitive analysis, product lifecycle management, go-to-market strategy, pricing strategy, KPI tracking, cross-functional leadership
Preferred skills
Aftermarket products experience, retail and B2B dealer channel marketing
Technologies
None stated
Responsibilities
Conduct market research and competitive analysis; Lead cross-functional teams to develop a 5-year product roadmap; Oversee the entire product lifecycle from ideation to launch; Develop and execute product commercialization and launch plans; Collaborate on pricing strategies; Support industry trade shows and corporate events; Establish and monitor KPIs; Lead and coach product team members
Seniority
Mid-level, hands-on IC
