Manager, Marketing & Label Services
Core
Strategic marketer leading innovative marketing campaigns for independent artists and distributed label clients, serving as the intersection of creative storytelling and data-driven growth.
Role type
Manager, Marketing & Label Services
Builds
Global campaigns for independent artists and distributed label partners across social, streaming, and digital platforms.
Domain
Music industry, digital marketing, label services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
digital and traditional marketing strategy, paid media planning and optimization, budget and vendor management, data analytics, cross-functional collaboration, social media platform expertise
Preferred skills
hands-on digital advertising, agency experience, online fan account management, gaming and streamer interest, graphic design, video editing, project management software
Technologies
TikTok, Meta (FB/IG/WhatsApp/Threads), YouTube, Discord, Snapchat, X, Pinterest, Twitch, CRM (Email/SMS), Airtable, Asana, Canva, Photoshop, FinalCut, Capcut
Responsibilities
Lead creative digital rollout campaigns to drive streams and fan acquisition; Partner with artists and labels to build social narratives and content strategies; Plan and optimize paid media budgets across social and streaming platforms; Manage budgets for content creation, influencer marketing, and custom web development; Develop partnerships with digital platforms and agencies; Monitor campaign performance and deliver post-mortem analyses; Oversee growth of artist communities and digital properties; Align with internal teams for cohesive campaigns.
Seniority
Manager, hands-on IC
